Our Goal

> Mission Statement

We live in a society of constant change, evolution, and advancement. We are rewriting the rules of what was once the traditional way of life. We live in a society of mobility where technology enhances the way we work, live, play, eat, socialize, interact, shop, earn a living, entertain ourselves, etc. We live in a society that is forward thinking, ever evolving, problem solving; a more conscious society. Within this new society, there are individuals who are revolutionizing the entrepreneurial blueprint. They have created their own lanes; bypassing the 9-to-5 workplace. They have resisted falling into a corporate trap, pursued their dreams, and redefined the working culture. My mission is to expose who those “Revolutionary Entrepreneurial Business and Entertainment Leaders” are in the industries of music, fashion, media, entertainment, sports, technology, and visual arts. I wish to spark inspiration into people who have the same dreams. I hope by providing the platform and exposure, more R.E.B.E.L.’s will emerge. Within this network of like-minded innovators, I aim to provide a support system of potential consumers and clients for those who are seeking to start and develop businesses that will help themselves and further help their communities thrive.

Our Purpose

> Definition of REBEL

R.E.B.E.L. is an acronym for “Revolutionary Entrepreneur Business and Entertainment Leaders.” Revolutionary is defined as marking change, radically new or innovative; outside of established procedure. Being a R.E.B.E.L. is socially cool. It is a movement. An Entrepreneur is defined as a person who organizes any enterprise, especially a business with considerable initiative and risk. Traditionally, a rebel is defined as a person who resists any control, authority or tradition. In today’s modern society, R.E.B.E.L.’s are those who are rewriting the rules. They are game changers. They are the people who shape today’s culture and set the trends for generations to come.

Our Founder

Joy Young

Joy Young coined the REBEL acronym in 2011 when she and two other respected young women came together to honor trailblazers and pioneers of the entertainment industry during the BET Hip Hop Awards week in Atlanta, GA. She wanted to create a phrase that was unique and properly described the individuals who risked it all to pursue their dreams and careers in music and entertainment. That’s when the  “Revolutionary, Entrepreneur, Business and Entertainment Leader” was born.

With ten years of professional experience in entertainment, Joy Young has become a reputable and respected leader and influencer in the entertainment industry. Having a background in marketing, television and music, Joy is laying a strong foundation for a lasting career. She has worked with corporate companies such as Heineken, American Airlines, US Army, Essence Music Festival, Alize’ Liquor, and Trident Chewing Gum as a brand ambassador touring all over the Southeast Region.

In her career-to-date, she has been instrumental in coordinating and executing national promotional campaigns and has managed promotional activity, tours and events for a range of Atlantic Records / Warner Music Group artists including TI, B.o.B., Wiz Khalifa, Musiq Soulchild, Trey Songz, Flo Rida, and many more.

Some of her television credits include working for BET Networks and CBS Broadcasting in audience casting and talent departments for shows Nancy Grace’s “Swift Justice,” Sunday Best Seasons 3 through 7, Comic View, and Apollo to name a few. She’s also worked on production teams for the GA Entertainment Gala, Trumpet Awards, and the post-production team for TV One’s original show series, “BEING.” Other television and special events production credits include BET/Centric’s 2014 Soul Train Awards, PBS’ 2014 National Christmas Tree Lighting at the White House, 2014 BET Honors, the 57th and 58th Annual Grammy MusiCares Fundraising Galas, day time syndicated television show, “Season 3 of Lauren Lake’s Paternity Court,” FOX’s “Home Free” home renovating competition show and Nick Cannon’s “Like A Boss” on Oxygen Network.

She is currently a member of the core management team at Wondaland, working directly with the General Manager and Operations Manager of Janelle Monáe’s Wondaland Records/Epic Records to assist with label logistics, project management for artist releases, A&R administration, creative, social media management, digital content production, and artist promotional tours.

Joy is a firm believer in giving back, serving as a mentor to young women who seek careers in music, entertainment, and special events production. She is a member of Sigma Alpha Iota International Fraternity for Women, Inc, an affiliate of SESAC Performing Rights Organization, and a member of Southern University’s “Human Jukebox” Alumni Association.